Company
Broker Group is Colorado's premier brokerage for business sales in
Denver. They have led hundreds of Colorado business owners get a
clear understanding of the selling process, including how to maximize
the value of the business so that they get as much money as possible
from selling it.
"We
are the only broker we know of that uses a private video of the
company, detailing the entire offering, so that you do not have to
meet with time-wasting tire-kickers and lookie-loos," says
company owner Paul Olsen. Using video is known to create advantages
that can't be found anywhere else, presenting a memorable and lasting
connection. The Company Broker Group approach, he explains, "help
a buyer quickly and remotely become aware of the offering, and how
they may or may not be a good fit for the business."
Video
has a way of bringing the whole thing to life. A lot of written copy
becomes boring and stale, even to serious would-be buyers. Video
content is much more memorable. Even worse is the on-site walk
throughs that many other business brokers and mergers and
acquisitions professionals use to show a business. "These dog
and pony shows can be very taxing on your business, can consume an
incredible amount of time, and often tip off your employees or
customers or even suppliers that you are selling your business."
And
that is what makes the use of video such a potent tool. "We use
one comprehensive video that is completed in a detailed meeting, and
then we are done collecting information," Paul Olsen says. "This
completely avoids a parade coming through your office wanting to see
your operation and how you run your business."
Shawn
Hagerty, who owned Avante Telecom in Denver, believes the video
produced by Company Broker Group lent a personal touch to the sale of
his company that might not otherwise have been there. And he says his
experiences with Paul Olsen Denver and CBG were nothing short of amazing.
"Paul came in and told me exactly what he was doing [and] we
agreed on a contract," he recalled. "He said it might take
three or four months [to sell the business]. Actually, it got done in
thirty days. I had fifteen to twenty people who were interested right
off the bat ... a lot of the success is attributed to the fact that
the video helped buyers get a good understanding of the company, and
myself, as well."
One
of the reasons it went so quickly was that only serious buyers were
ever even made aware that Avante Telecom was up for sale. He didn't
want to waste any time, because he still had a business to run. And
to his great satisfaction, he ended up selling his business at twice
the asking price.
Finding
the perfect buyer for a business can be challenging or even
impossible using traditional methods of meeting with potential buyers
one at a time. The Company Broker Group method privately and quietly
presents businesses for sale in the most effective and efficient way
possible, and the company's success is powerful evidence that it
works.